While you could always track the conversions in the ads dashboard, you are paying for the initial click to your site. Most people who run promoted pins are used to paying for clicks using traffic campaigns. The two most common conversions are email signups or purchases. While I have access to them, you may not.Ī conversion campaign allows you to optimize for a specific action you want your Pinterest visitor to take. Ideally, I want to choose an objective under get conversions.Īs of March 2019, conversion campaigns are still in beta testing. My main objective for promoted pins is to drive visitors to take action. Whereas traffic and app installs are paid when you receive a click to your website or an install of your app. Brand awareness and video views are paid by the impression. With promoted pins, I rarely pick awareness for my campaign objective. Which Pinterest Ad Objective Should I Choose? Pinterest narrows your campaign objective options down to three categories: build awareness, drive consideration, or get conversions. What is Your Pinterest Ad Campaign Objective? In order to answer this question, you need to consider the strategy behind running your promoted pin campaign. Which Type of Pinterest Ad Should I Choose? One of the ways you can drive down the cost of your promoted pin campaigns is by retargeting leads.īut before you can dive into retargeting leads on Pinterest, I bet you’re wondering which types of Pinterest ads work the best?
Even better, Pinterest ads cost less than Facebook ads in many cases and drive better ROI (return on investment) for their users.
Pinterest is one of the fastest growing paid advertising platforms available. With so much buzz in the online marketing space about Facebook Ads, it’s easy to overlook Pinterest ads.
0 kommentar(er)
